Facebook papers demonstrate how hazardous Instagram is for teens, Wall Street Journal reports

Facebook has actually continuously located that its photo-sharing application is unsafe to a significant percent of teenagers, according to a Wall Street Journal report released Tuesday.
The Journal mentioned inner Facebook studies over the past 3 years that took a look at exactly how Instagram influences its young customer base, with teenage girls being most significantly harmed.
The company remains in the process of making a variation of Instagram for kids.

Facebook has actually repetitively discovered that its Instagram application is hazardous to a variety of teens, according to a Wall Street Journal record published Tuesday.

The Journal mentioned Facebook studies over the past 3 years that took a look at how Instagram influences its young user base, with teenage girls being most especially harmed. One internal Facebook discussion stated that among teens that reported suicidal ideas, 13% of British users as well as 6% of American individuals mapped the concern to Instagram.

” Thirty-two percent of teen women claimed that when they felt bad regarding their bodies, Instagram made them feel even worse,” the scientists reportedly composed. Facebook additionally apparently discovered that 14% of boys in the united state stated Instagram made them feel even worse regarding themselves.

While Facebook concluded that a huge percent of teenagers aren’t negatively harmed by Instagram, according to the Journal, the attributes that the social networks firm recognized as one of the most damaging become part of its vital make-up.

According to the record, researchers cautioned Instagram’s Explore web page, which offers users curated articles from a wide variety of accounts, can press users into material that can be unsafe. The application likewise has a culture of publishing just the best images and minutes, as well as it operates as an addictive product.

” Facets of Instagram intensify each other to create a best storm,” the research claimed, according to the Journal.

Magnates have actually examined the research, according to the Journal, and also it was pointed out in a presentation provided last year to CEO Mark Zuckerberg. Still, Facebook has apparently struggled to manage the trouble while maintaining customers engaged and also coming back. Facebook is also developing a variation of Instagram for youngsters under age 13.

Youthful users are a crucial to Instagram’s success. More than 40% of Instagram’s customers are 22 years old and also younger, according to products watched by the Journal.

In a blog post, Instagram’s head of public policy, Karina Newton, reacted to the coverage as well as claimed the business is investigating methods to draw users away from residence on specific types of Instagram posts.

” We’re discovering methods to trigger them to take a look at different subjects if they’re repetitively looking at this type of material,” Newton claimed. “We’re carefully optimistic that these nudges will aid direct individuals in the direction of web content that influences and uplifts them, as well as to a bigger level, will move the part of Instagram’s society that concentrates on how people look.”

The Journal record intensified at least one lawmaker’s concerns over Facebook’s exploration of a children’s version of Instagram. Rep. Lori Trahan, D-Mass., has made youngsters’s mental health worries in connection with social networks utilize a vital top priority and formerly told off Facebook for considering such an item.

Following the Journal’s record, Trahan called for Facebook to “right away abandon plans for Instagram for Kids” and also focus rather on securing existing young individuals.

” Facebook’s interior records show that the firm’s failing to secure youngsters on Instagram– particularly girls– is outright disregard, and it’s been going on for many years,” Trahan stated in a statement.

” Facebook has no organization establishing added social media platforms clearly created for our children when they can not be depended keep their current home in order.”

Rep. Cathy McMorris Rodgers, R-Wash., the top Republican politician on the House Energy and Commerce Committee, has likewise made children’s psychological wellness online a cornerstone of her system. In a declaration Tuesday, she stated Facebook “refused to comply” with a request from Republicans on the board in March asking for its inner study on its products’ impact on children’ psychological health and wellness.

A Facebook speaker stated that due to the proprietary nature of the research study as well as privacy issues for participants in the researches, it can be difficult to share internal data beyond the company. Still, the agent said, Facebook looks for to be a lot more clear about its interior researches.

” This also leaves us questioning what else they are concealing,” McMorris Rodgers claimed. “We will certainly remain to require openness from Facebook as well as other Huge Technology business, specifically as it connects to the harm their items have on our kids.”

Republican politicians have flowed conversation drafts of bills including one that would need systems like Facebook to submit normal records to the Federal Profession Commission on their firms’ effect on children’s psychological wellness.

Facebook “knows Instagram is toxic for teenagers, yet they uncommitted– they’re as well busy locking out traditionalists as well as stifling free speech,” Sen. Josh Hawley, R-Mo., stated on Twitter.

Sen. Ed Markey, D-Mass., called the searchings for in the report “dreadful” in a tweet as well as stated he would be “demanding answers from Mark Zuckerberg.”

Autonomous FTC Commissioner Rohit Chopra later on tweeted, “Given the financial incentives installed in its surveillance-based organization version, it is yet an additional indicator that the firm can not be relied on with our data.”

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Social Media Site Managers Can Now Post to TikTok from Their Fave Social Network Administration Devices

Social media site managers, celebrate– today, TikTok has actually included a brand-new set of social media sites management systems to its Advertising and marketing Partners Program, which will certainly enable you to arrange, schedule as well as indeed, release content to TikTok from your platform of option.

As discussed by TikTok:

” Today, we are delighted to introduce the TikTok Marketing Allies Program’s inaugural team of badged partners in the Web content Advertising specialty. These eight market leaders – Brandwatch, Dashboard Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Grow Social – have actually constructed innovative remedies that make it much easier for brand names to publish, manage, as well as track their material on TikTok, all within the web content management tools that brands currently use as well as love. We are thrilled to connect brands with these trusted companions who can help them lean right into and also degree up their TikTok-first web content strategies.”

That will certainly make it much easier to plan and post your TikTok updates, while additionally simplifying the repurposing procedure, so you can re-share your video clip properties throughout each system.
If you wish to perform. The trick to success on TikTok is developing material that straightens with natural use of the application, due to the fact that straight-up promotions will get avoided and overlooked, as opposed to even more all-natural looking clips that suit individuals’s ‘For You’ feed.

Still, it might make it much easier in reverse as well, allowing you to share your TikTok clips to other platforms, while at the least, it will enable you to map out your scheduled web content throughout all networks, assisting to guarantee you remain constant and also energetic in each app.

And that’s not all – via this new integration, brand names making use of these accepted TikTok partners will be able to:

Take care of – Arrange, schedule and release content on TikTok; improve material partnership, scale posting task as well as manage cross-platform web content
Understand – Track profile as well as video metrics in real time, contrast to other platforms and also benchmark performance; maximize approaches; better comprehend audiences as well as interaction
Respond – With Material Advertising companions, you can track conversations happening in the comments section, delegate and respond, comprehend the community’s involvement style with your brand, and also maintain a regular feedback tempo to stay involved with the TikTok area.
It might offer a big boost to your TikTok marketing initiatives– and with the app on the right track to get to 1.5 billion individuals in 2022, which would make it the second most used social networks application in the world, several brand names are now working to establish a TikTok technique, in alignment with the current fads.
These new assimilations will certainly supply understanding as well as oversight, in order to optimize your TikTok method, which might make it a lot easier to scale your existing content initiatives to include TikTok clips.

It’s a big update, and no doubt lots of social networks supervisors will certainly be excitedly wanting to add TikTok right into their control panel, with the option currently being presented in your account setups (right here’s just how it views on Hootsuite).
It might take some obtaining used to, today, TikTok will be a lot more central part of many brand names’ social networks strategies.

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Marijuana marketing on social networks targets kids, study shows

Some entertainment pot stores are using techniques from the old playbooks of alcohol and also tobacco companies to target minor customers on social networks, a new research study records.

Despite state legislations restricting such marketing, scientists found marijuana sellers on social media sites promoting their items with articles that:

Included cartoon characters like Snoopy, SpongeBob SquarePants, as well as Rick as well as Morty.
Presented store-branded merchandise like caps as well as T-shirts.
Supplied price cuts and deals, like a Memorial Day sale or a normal Friday special.

” Those types of restricted material essentially originated from evidence around ways that tobacco and alcohol companies utilized to appeal to young people,” stated lead author Dr. Megan Moreno, department chief of general pediatric medicines as well as teen medicine at the College of Wisconsin-Madison.

” For instance, discount rates and promos are really ways to pull in youths to utilize your items because they’re extremely price-sensitive, and well-known web content is a method to pull in youngsters because they desire the hats as well as the Tees,” she said.For this study, Moreno and her colleagues chose to take a look at just how pot stores were utilizing social media sites to market their items, looking specifically at 4 of the “very early adopter” legalisation states: Washington, Oregon, Colorado and also Alaska.

” The one continuing to be Wild West of marketing is still social networks, as well as among the issues with social media is that these platforms are most highly often visited by young people,” Moreno claimed. “Basically, we were questioning what’s occurring in a lightly regulated atmosphere that’s occupied by youth, and exactly how are marijuana companies leveraging that.”

For the study, the scientists examined one year of openly presented posts on Facebook and also Instagram from companies located in the four states.

One piece of good news– of 80 recreational weed stores recognized by the scientists, only 16 had a presence on both social media websites, as well as two of those business removed their web pages during the research period. Scientist ended up with 2,660 messages from 14 organizations.

Regarding 35% of the messages included discount rates or promotions, despite the fact that such marketing is restricted, the study reported. Concerning 7% of articles used pop culture references 6% featured store-branded products and 6% interested youth with using cartoon personalities.

About 12% of the social media sites messages also promoted the concept that you ought to make use of marijuana products till you’re very impaired.

” In alcohol advertising, you don’t often see ads that state points like, ‘Hey, utilize our products so you can obtain drunker. Utilize our item so you can accomplish a much better buzz,'” Moreno claimed. “That’s never permitted in alcohol literary works, however we see a great deal of that material in the marijuana literature, claiming points like ‘Utilize our product to obtain greater, use our item to get to that higher area we know you want to go’– actually pressing people toward the suggestion that you ought to utilize until you feel damaged.”

Linda Richter, vice president of avoidance research as well as evaluation with the Collaboration to End Addiction, noted that this is all happening in states with “several of one of the most durable youth security provisions in their recreational, or adult usage, marijuana regulations.”

As a result of that, she claimed, “the findings are likely rather conventional relating to the level to which marijuana organizations stray from state marketing limitations and demands, such that the actual state of affairs is possibly even worse as well as a lot more harmful to teenagers than reflected in this research.”

Richter added that “there’s little uncertainty, based on years of research on tobacco and also alcohol advertising and marketing as well as even more recent research study on marijuana, that marketing and advertising that has young people appeal or that subjects young people to the positive aspects of cannabis have a considerable influence on teenagers’ attitudes and actions around marijuana use.” Such strategies have actually been strongly connected in research study studies with “decreased understandings of the dangers of marijuana, even more approval of marijuana use as normal, as well as more objectives to use cannabis amongst young people,” Richter claimed.

The social media blog posts likewise did a poor job consisting of messages called for by legislation in marijuana advertising and marketing, the scientists located. For instance, only one-quarter of blog posts said pot can just be utilized by those 21 or older, and also a similar percentage advised viewers to prevent driving damaged.

One trouble is that regulations surrounding cannabis marketing vary from state to state, Moreno claimed. Of the four states, just Alaska and also Washington forbid sales and also promos, for example, while just Washington restricts store-branded product.

Up until entertainment pot is legislated at the federal degree, it’s unlikely that you’ll see uniform laws or policies controling the advertising and marketing of these products, stated Paul Armentano, replacement director of NORML, a campaigning for group promoting reform of marijuana legislations.

” Any kind of potential standardization of regulations as well as regulations controling the advertising and marketing of cannabis products is most likely impossible in a lawful environment where marijuana continues to be government prohibited, therefore leaving the development and also charge of such criteria up to the individual states and also regions for the direct future,” Armentano claimed.
Moreno claimed states should take into consideration banning cannabis advertising from social networks, taking into consideration that youth comprise regarding 70% of the target market for a website like Instagram.

Otherwise that, she claimed states ought to call for that social media sites systems limit pot advertising and marketing to people of adultness.

” The alcohol industry has in fact done an amazing job with this,” Moreno stated. “If you get on Instagram as well as you are under 21, you can not even find or access any type of alcohol web content that is put out by alcohol companies. That’s called age gating, meaning the content does not also show up unless you’re of age.”

States likewise could step up enforcement of their existing policies around pot advertising and marketing, with tight penalties to dissuade lawbreakers, she stated.

” Numerous firms and also numerous policymakers are still trying to navigate how to deal with social media sites. I think there’s a view that it’s unreal or not reality or it does not actually matter or that it’s ephemeral,” Moreno claimed.

” I believe currently is a great time for us to think of exactly how pervasive and also prominent that material is, as we think of the different ways it’s touched our life in COVID and also politics and all type of various methods,” she added. “I assume it’s time to realize that what takes place on social media sites is the real world. It’s taken us a while as a culture to find out that we can regulate it as the real world.”
Such policies are part of the strength of an above-board as well as lawful pot industry, Armentano stated, including that NORML sustains constraints that prevent ads in public areas or advertising and marketing that targets youths.

” In licit marketplaces, accredited players are motivated to comply with policies– such as constraints on the way with which products may be promoted and also marketed– whereas in immoral uncontrolled markets, participants are not forced to play by any rules,” he claimed. “Unlicensed, illicit players have no qualms marketing their items to youths, possess no motivation to examine ID for evidence old, as well as possess couple of if any kind of inspirations to transform their actions.”

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Simple Actions to a Local Business Development Technique That Gets Results

What Is a Development Approach?
A growth technique is practically what it sounds like– a technique put in place to grow your company.

This is various than an advertising technique, which includes the advertising methods you utilize to aid your company reach detailed objectives and goals.

A growth method is what might inform those fundamental objectives and also objectives, to begin with. It’s your North Star. Your roadmap to success. A development strategy incorporates all the locations you want to focus on to expand your organization and your success.

Synopsis of desired results for your development strategy.
Since you have some growth chances described, think of the kinds of outcomes you would love to see from them. Keep in mind, your growth technique is meant to expand your company, so if you’re incapable to assign a projection for growth to a possibility, after that it might be an indicator to wait for later.

It’s additionally vital to bear in mind that not all development objectives may be tied to revenue. For example, employing new employees might result in even more time for you to spend with your family members or focus on other parts of your company. Do not mark down those!

Develop SMART goals for each and every of your development opportunities.
Since you have a concept of your growth possibilities as well as the sorts of outcomes you’re wanting to see from each of them, it’s time to get to the nitty-gritty and develop some SMART goals to construct your growth technique around.

As a refresher course, clever objectives are:

Details: Your growth objectives should not be unclear; they must be very specific regarding what you wish to accomplish.
Measurable: Determine and also assign a quantifiable number for every growth objective to reveal what success appears like.
Attainable: Your growth goals must be realistic and something that’s not a stretch to actually complete.
Relevant: Your development objective should add to the overall growth of your company.
Timely: Your development goals must include a timeline for when they’ll be accomplished or gauged– we’ll obtain extra into this soon.

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Data-Backed House Services Marketing Tips to Win Even More Jobs

Connect with your consumers in the most efficient method
Just getting your company on the right advertising and marketing channels isn’t sufficient. You require a personalized cross-channel marketing strategy that showcases your know-how, targets the best target market, and also offers engaging offers that will certainly attract them in.

Target the right audience with the best message
Our study broke down the different means generations search for as well as pick home solutions businesses. You can utilize these understandings, in addition to additional understandings you have right into your particular target market, to section as well as target your target markets with the right messages that will certainly entice them to take action.

For example, we located that residence renovation television shows are an incentive in millennials starting residence renovation projects. Utilize this to your advantage in your Facebook marketing campaign targeting millennials in your location to get them to call you or learn more.

Develop engaging offers
Rates and supplies or price cuts were important to most homeowners we spoke to. Think about developing offers, promotions, or discount rates that talk to your consumers’ needs as well as market them in the networks that appeal best to them.

For some, this could mean targeted e-mail advertising messages, and also for others, this may suggest direct mail campaigns. It’s everything about recognizing your details consumers and also what jobs to drive action for them.

Make it simple for property owners to act
When you have actually functioned so hard to get leads, the last thing you want is to lose them from a bad online experience. Limitation the barriers to entry by making it easy for homeowners to call you. This implies maximizing your site for the customer experience with a tidy design, click-to-call switches for mobile, and live conversation. It additionally implies updated as well as precise regional listings throughout directory websites so prospective customers can contact you when they prepare.

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Advertising And Marketing Techniques for Local Business Worth Your Time and Money

As a small business proprietor, you do not have time or money to waste on advertising and marketing strategies that aren’t suited to your demands, so let’s have a look at alternatives that can (and can not) obtain you one of the most value.

Marketing Approaches for Small Companies on Google
If you’re feeling shed regarding what the most effective marketing strategy is for your small company, your best option is, to begin with, Google. Make sure your internet site, regional listings, Google Service Account, and ads are aligned with Google’s algorithm. The exposure you’ll receive from ranking higher in Google search engine results will make every minute and dollar you spend worth it.

Obtain a Website
With 63% of consumers selecting to find or involve with brand names using their site, as well as with around 70,000 searches per 2nd each day on Google, your business site is the way by which you leverage the power of Google to expand your local business.

To take advantage of your Google-related advertising initiatives, you need to make sure your site can scale up with your business development and conveniently adjust to changes in Google’s formula. At the end of the day, Google prefers websites that its users favor, so see to it satisfies and also involves your excellent clients.

To get a return on the financial investment of time and also cash you take into your website:

Use get in touch with types and CTAs to produce leads.
Track page metrics to gather intel about your perfect customers.
Make the most important details readily available immediately to lower the bounce price.
Create seamless navigating to raise time on the web page.
Make it simple to call your organization.
Educate site visitors concerning all of your offerings.

Look Engine-Optimize Your Web Site
Did you recognize that 53% of all site traffic comes from organic search? That’s 5x more than pay-per-click (PAY PER CLICK) advertising and also 10 times greater than social media sites.

The objective of SEO is to get your website to appear for searches your capacity clients are carrying out, about your products, solutions, and industry.

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Easy Suggestions to Make Your Clients Insanely Satisfied

Share enjoyable web content on social media (and be responsive).
Social media is a wonderful location for you to engage with your audience and also make them grin. If a customer has actually chosen to follow you on any type of social website, they’ve selected to make you part of their day– so by sharing enjoyable, imaginative, and also insightful material on social networks, you can raise brand name commitment as well as engage your target market.

It’s also important to remember that social networks is a two-way road. If you have customers involving with you, you need to be receptive– definition you reply to their remarks, address their questions, and address their problems.

Resolving problems in the right way can additionally help you make a satisfied consumer out of a dissatisfied one.

Run regular holiday promos (also for the silly vacations!).
People like discounts as well as promos, so do not simply save your own for the winter months vacations. Try to find opportunities to commemorate lesser-known or ridiculous holidays throughout the year with promotions as well as discount rates.

Seventy-five percent of clients report looking their inboxes for deals and promo code codes, so make sure you’re utilizing email advertising and marketing to get words out about your promotions!

Send out a really excellent welcome e-mail (with a discount rate offer).
Intend to make a great perception and make a new customer happy? After that, a welcome e-mail with a discount offer is a fantastic alternative for you.

As we claimed, people like to obtain handle their inboxes, and if you award them for being a first-time consumer with a discount rate, chances are, they’re mosting likely to end up being a repeat clients in a jiffy.

Make it very easy to get in touch with you.
There’s absolutely nothing more irritating than attempting to get in touch with a company as well as not getting a solution. Make your customers happy by making it very easy for them to connect with you. This indicates offering several choices– phone, e-mail, webchat, and also maybe even texting!– and also having somebody following up with customers as they call you.

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Exactly How to Get Facebook Recommendations Service

How to request referrals on Facebook
Other than simply running your company to thrill and also delight your customers, just how can you actively function to obtain even more Facebook referrals? Well. We have some strategies up our sleeve for you to try out.

Allow’s get your small company some Facebook referrals!

Get Facebook referrals established on your service page
First, you’ll need to make sure referrals are enabled on your Facebook service web page. Browse to Settings and also choose Templates as well as Tabs.

In the Tabs, there will be an alternative to turn on Evaluations (a.k.a. suggestions). Ensure this tab is selected before asking your clients to leave recommendations, or else they will not have the ability to!

As soon as this is switched on as well as you begin to gather evaluations, you’ll be able to access insights using the Insights tab of your organization’s web page.

Leverage QR codes to trigger Facebook suggestions
While we have all leaned into QR codes as the latest in low-touch dining establishment experiences, that suggests that everybody knows what to do and just how to scan them now. Attempt printing out a QR code that routes your customers to your Facebook web page to leave a suggestion! When your team delivers a check, prints an invoice, or emails a billing, they can likewise trigger a suggestion.

Installed a web link to Facebook referrals on your website
This is a simple one. Much like you embed social web links on your website, you can easily route your Facebook link to motivate users to leave a referral.

If you desire it to be additional tempting, embed reviews from Facebook straight onto your internet site to attract others to leave new, beautiful reviews.

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Just How to Find Appropriate Hashtags for Instagram

Do Your Study on Instagram Hashtags
There’s a hashtag for everything. Yet, not every hashtag attracts your targeted audience.

Beginning with a hashtag research study to boost engagement as well as get even more eyes on your articles. Find hashtags for Instagram by doing 2 points.

Look at rival feeds. Have a look at which hashtags your competition uses on top-performing messages.
Click the Explore web page as well as observe the trending web pages. Remember the prominent hashtags people utilize on the top blog posts as well as Instagram Stories.

Discover Your Niche Hashtags
Currently, you have a list of trending hashtags that’ll boost your presence on Instagram to start you off.

Next off, find pertinent hashtags specific to your audience and also a particular niche. Doing so maximizes your possibilities of engagement with your nucleus of fans!

Specific niche hashtags draw in fans with an interest in your brand, solutions, and items.

Initially, think of your market, then do a few hashtag look for keywords.

Search for hashtags with less than 500,000 blog posts as well. These are low-volume hashtags that aid your brand name attract attention against fewer competitors.

And also Don’t forget to save your hashtags in hashtag lists to make publishing on Instagram simple!

Check Out Local Hashtags
Supplying neighborhood products or services? You might intend to target a detailed location. Simply enter a few location-based keywords terms into the search bar for hashtags in your area. Right here’s just how to discover regional hashtags on Instagram:

Look at Instagram’s recommended tags. Enter your state, then keep in mind hashtags for your market.
Have a look at local businesses, like radio stations. Find hashtags similar to your brand as well as location.
Browse hashtags for micro-locations like your city or labels for your location.

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Instagram Reels– What Marketers Must Know

Are you pumped regarding the most recent interactive device at your disposal? The launch of Instagram Reels gives you another method to delight and also amuse your fans.

And with the substantial popularity of TikTok, specifically by the Gen Z crowd, it’s no surprise to see something comparable pop up on the Instagram platform.

Short-form video clips are crazy prominent. As well as you can begin with Instagram Reels by using your existing video material resources. You can also reuse videos you have actually posted on TikTok!

What Are Instagram Reels?

Instagram Reels is the most recent means to share appealing video clips on Instagram. Just click the Instagram camera switch, choose “Reels,” and document and edit your 15-second video.

This attribute presented to Brazil in November 2019, complied with by launchings in France, Germany, and also India. On August 5, 2020, Instagram turned on this function for individuals in the United States.

But this TikTok lookalike does greater than simply sharing a video to your Story or feed. Throughout editing and enhancing, you can:

Incorporate numerous videos.
Add original sound or songs from the Instagram songs collection.
Use the AR impact gallery to add filters.
Change the speed of each clip.
Place message or stickers.
Instagram Reels vs. Tiktok
Considering that its première, a typical concern individuals ask is, “Are Instagram Reels like TikTok?” And the response is a resounding of course– Reels are similar to TikTok.

And also with TikTok’s enormous success, it makes sense that social media site networks would intend to imitate the platform.

According to Sensing Unit Tower, TikTok had 614 million downloads in 2019 alone, whereas Instagram garnered 376.2 million downloads.

Although your Instagram audience might differ from your TikTok follower base, the standard modifying tools and functions look like TikTok.

Both networks let you begin as well as quit tape-recording at your very own speed, yet the largest distinction is that you can post 60 seconds of footage in a TikTok video compared to only 15 secs on Instagram.

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