Lately, the world-renowned soft drink business held a Facebook contest on its Canadian Page featuring a prize with a getaway to the Montreal songs festival, Osheaga.
To get involved, participants require to take a selfie with Coca-Cola’s brand-new “Play a Coke” bottles and publish it to Facebook, tagging Coca-Cola’s Facebook Web page and also making use of the hashtag #FestivalWeekend. Though this appears rather typical as far as social techniques go, social network contests have unique applications when organized on Facebook.
So what does this do for Coca-Cola?
Basically, this competition is a means to curate user-generated material and, extra notably, boost natural reach.
By obtaining its followers to post individualized images featuring individuals delighting in Coke products, the brand develops a network of individuals spreading the word regarding Coca-Cola. As well as because it’s a contest, chances are people will certainly put a little additional initiative into their photos, implying the ordinary top quality of the photos is greater.
Most importantly, nonetheless, is the fact that Coca-Cola can count on other individuals to boost its competitions’ natural reach. Individuals’ friends and families see their entries, and also word spreads regarding the contest (the hashtag assists with this) leading to more access.
Coca-Cola isn’t battling the algorithm head-on, it’s taking a detour right around it.
Workable Facebook Method for Your Organization:
Allow’s face it: it’s possibly not the most effective idea to toss your time and effort right into a great void, continually draining content that isn’t reaching your target audience. For far better or worse, we’re stuck to Facebook’s new algorithm for the foreseeable future.
You’re much better off searching for various other ways to get to individuals. Running competitions to bring in user-generated material as Coca-Cola did is an amazing method to get in touch with potential customers for several factors.
To start with, it provides you with authentic, true-to-life content you can use in future marketing materials on Facebook (or on other systems like Instagram or Twitter) to show the public exactly how your consumers use as well as engage with your product.
Secondly – as well as more notably – it allows your product to get to consumers without the impedance you’d normally experience through the brand-new Facebook algorithm. Since individuals’ buddies will be sharing material related to your company, they’ll be most likely to see it.